Fractional Retail Operator

You're on the shelf.Let's keep you there.

I manage your retail accounts and the operations behind them: buyer relationships, forecasts, purchase orders, and the fixes that make it all run smoother.

Jessica Rubin, Fractional Retail Operator

Retail accounts I've managed

  • Walmart
  • Target
  • Costco
  • Amazon
  • Best Buy
Results
Millions of units sold for a top-selling toy line
Categories
Top-selling toys, premium tech, licensed consumer products
Markets
North America, United Kingdom, Australia

Landing the account was the easy part.

  • You just landed your first big retailer, and the founder is drowning in it.
  • Purchase orders, forecasts, and replenishment live in someone's inbox.
  • Retailer penalties and deductions are eating your margin.
  • Promotions get planned late, or not at all.
  • The buyer relationship depends on one person who's stretched thin.
  • You're growing, and your operations haven't caught up.

Senior retail and operations help, without the full-time hire.

  • Retail account management

    I run your buyer relationships day to day: meetings, follow-ups, and an account plan that keeps you a priority.

  • Forecasting & replenishment

    Forecasts, purchase orders, and inventory planning that keep you in stock without tying up cash.

  • Promotions & new items

    Plan promotions and launches with the buyer early, and make sure operations can deliver them.

  • Deductions & compliance

    Track retailer penalties and deductions, dispute the wrong ones, and fix what causes them.

  • Operations cleanup

    Find what's slow, manual, or leaking margin, and fix the process behind it.

  • Interim coverage & handoff

    Cover the account or operations role while you hire, then hand over a process that runs without me.

Ways to work together.

Every engagement starts with a short intro call.

What clients say

“Her deep understanding of major retailers like Walmart and Costco was invaluable. Jessica helped us navigate complex buyer relationships and expand our distribution footprint.”
Founder, Tech AccessoriesSeries B startup
“Jessica brought structure, urgency, and results to our sales operations. We couldn't have scaled retail without her strategic expertise and hands-on approach.”
CEO, Consumer Products BrandFortune 500 CPG company
“Working with Jessica transformed our go-to-market strategy. She turned our founder-led sales process into a scalable, repeatable system that drives consistent growth.”
VP of Sales, Toy CompanyMid-market brand
Jessica Rubin at work

I speak both retailer and operator.

I've spent years on the account side of consumer products: buyer meetings, purchase orders, forecasts, promotions, and the deductions nobody wants to deal with.

I'm a relationship person and an organizer. I get into the weeds, find what isn't working, and fix it.

Start with a conversation.

Tell me about your brand, which retailers you're in, and what's taking up too much of your time.